POLICY
Az FTC iránymutatást adott ki az AI fogyasztók megtévesztésére való használata ellen
The FTC, following on its earlier post saying people shouldn't lie about their AI products (Import AI 320), has a new post saying people shouldn't sell AI products that deceive people. The regulator is now batting two for two on publishing sensible ideas about the AI market.
"The FTC Act’s prohibition on deceptive or unfair conduct can apply if you make, sell, or use a tool that is effectively designed to deceive – even if that’s not its intended or sole purpose," the FTC writes. Therefore, people who sell AI products that could be used to deceive people should consider: have they mitigated against the products being used for deception, are these mitigations effective, and do they still run the risk of "misleading people about what they’re seeing, hearing, or reading?".
- The FTC Act prohibits deceptive or unfair conduct even if deception isn't the sole purpose
- Sellers must evaluate if they have mitigated against products being used for deception
- Companies must consider if they risk misleading people about what they are seeing, hearing, or reading
Miért fontos?
A large amount of AI policy challenges are really just challenges about enforcing existing laws against the fast-moving field of AI, as posts like this from the FTC make clear.