MI Történik?

Welcome, humans. It’s that time of the year again: Coca-Cola’s released another (divisive) AI-generated holiday ad! In case you missed it, this is building on a trend from last year. Now compare this year’s, which features lots of bright-eyed (and bushy-tailed!) close-ups of adorable animals, to the previous versions. Without question, this year’s is leaps and bounds better looking than 2024. But is it better than the original?? Obviously, you can’t beat the magic of the O.G., with that warm, nostalgic, 90s film grain feel. And even though the 2025 one looks better than 2024, videographers and editors will have lots to quibble over (weird cuts, this or that detail being off, etc). But does it capture the same sense of magic? You could argue the creators are waving away quality concerns by cutting to adorable close-ups of tiny animals, which does help a lot. But by the end, do you feel that same cozy, inspired feeling you do watching the 1995 one (associating cozy holidays with a cold glass bottle coke in the process)?